20200228 Portrayed Photography  IMGE9015

I'm Ali, I have a vision where people feel confident and empowered to reach their aspirations and experience a fulfilling, balanced and happy life that has a positive impact on those around them. 

​​I am empathetic and strive to be authentic in my work and life. As a coach I demonstrate my values of:​

  • Honesty and integrity

  • Respect for people's views and beliefs 

  • Equity, inclusion and fairness

  • Embracing diversity

  • Collaboration


​With a professional background in International Development and the charity sector; my values resonate with a sector focused on the empowerment, development and mental well-being of people. I am inspired by the life-changing impact experienced when people realise their worth, understand their rights, and find within themselves the courage to act on these. I have supported and led national and international teams and individuals from a diversity of backgrounds.


In 2017, as I blinked and my newborn babies were suddenly 2 and 4 years old, I realised I felt lost about how I wanted my life to be. I panicked about the passing of time and fragility of life and I started to experience a growing desire to live a more purposeful, balanced and fulfilling existence. One that protected and supported my values and the things that were most important to me.


​……. And there my coaching journey began………

​With the support of coaching I embarked on a path of self-exploration and started creating a lifestyle that could holistically satisfy all aspects of who I am. My values and drivers; me as a parent, a friend and a wife; my personal and mental well-being; my interest in the world and people around me; my independence and my career. 



​Coaching helped me develop an empowering self-awareness as I explored the experiences, personal challenges and achievements that have moulded who I am. I began to understand the root of the assumptions and beliefs that I hold about myself and the world around me, and I learnt to embrace and welcome my imperfections and vulnerabilities. 


​Exploring my personal challenges around parenthood, work-life balance, career direction, impostor syndrome and self-doubt has been a truly liberating and powerful experience, enabling me to shift mindset and find the self-belief, confidence and strategies to move forward with greater clarity and purpose.  


......... And I want to help others experience this!........


Supporting others in this way aligns with my values and beliefs. It plays on my personal strengths of listening with compassion and respect, building trust and empathising with others without judgement. This enables me to build a supportive, safe and empowering space for people to reflect, refocus and reframe.


It quite simply felt like the right thing for me to do!



  • Diploma in Transformational Coaching accredited by the International Coach Federation and the Association for Coaching

  • Certificates in Group Coaching, Positive Psychology and Existential Coaching

  • ​I’m committed to ongoing learning and supervision for my own growth and development to enable me to offer the best service to my clients




​I am married to the fantastically supportive Ben, and we have two wonderful (most of the time!!) young children.

Find out more about my Coaching Approach and Programmes


Related blog post: Coaching - my story - By Ali McNab