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20200228 Portrayed Photography  IMGE9015

I'm Ali, my vision is one where people feel confident and empowered to reach their aspirations and experience a fulfilling, balanced and happy life that has a positive impact on them and those around them. 

I believe the foundations to achieving this is self-understanding, self-belief and self-compassion.

​​I am empathetic and strive to be authentic in my work and life. As a coach I demonstrate my values of:​

  • Honesty and integrity

  • Respect for people's views, values and beliefs 

  • Embracing diversity

  • Equity, inclusion and fairness

  • Collaboration



​With 20 years experience in the not-for-profit sector, I’ve supported and led diverse teams and individuals nationally and internationally. I’m motivated by the empowerment, development and mental wellbeing of people. I’m inspired by life-changing impacts people experience when they understand themselves, their values, their rights and capabilities and have the courage and self-belief to act on these.


In 2017, as I blinked and my babies were suddenly 2 and 4 years old, I realised I had lost sight of how I wanted my life to be. I panicked about the passing of time and fragility of life and I started to experience a growing desire to live a more purposeful, balanced and fulfilling existence. One that protected and supported my values and the things that were most important to me.

​……. And there my coaching journey began………

​With the support of coaching, I embarked on a path of self-exploration and created a lifestyle that holistically satisfied all aspects of who I am. My values and drivers; me as a person, a parent, a friend and a wife; my personal and mental wellbeing; my interest in the world and people around me; my independence and my career. 

​Coaching helped me develop an empowering self-awareness as I explored the experiences, challenges and achievements that have moulded who I am. I began to understand the root of the assumptions and beliefs that I hold about myself and the world around me, and I learnt to embrace and welcome my imperfections and vulnerabilities. 

​Exploring my personal experiences around parenthood, work-life balance, career drive, impostor syndrome and self-doubt was liberating and powerful, enabling me to shift mindset and find the self-belief, confidence and strategies to move forward with greater clarity and purpose.  

......... And I want to help others experience this!........

Supporting others in this way plays to my inherent strengths of actively listening with compassion and respect, building trust and empathising with others without judgement. This enables me to build a supportive, safe and empowering space for people to reflect, refocus and reframe.


  • Diploma in Transformative Coaching (Animas Centre for Coaching) accredited by the International Coach Federation (ICF) and the Association for Coaching

  • Accredited Certificate in Group Coaching & Facilitation (accredited with ICF)

  • Accredited Certificate in Positive Psychology (accredited with ICF)

  • Certificate in Existential Coaching

  • Mental Health First Aider (Mental Health First Aid (MHFA) England)


I’m committed to ongoing learning and supervision for my own growth and development to enable me to offer the best service to my clients




I feel most alive, and in tune with myself, when surrounded by nature, fresh air and friends and family. I love reading, learning new things and bringing creativity into my life and work.


​I am married to the fantastically supportive Ben, and we have two wonderful (most of the time!!) young children.

Find out more about my Coaching Approach and Programmes


Related blog post: Coaching - my story - By Ali McNab

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